As 4G ushered in a new era of mobile content consumption and creation, the rise of video traffic has been one of the biggest challenges for mobile operators. Some operators have seen 17-fold increases in traffic volumes in the last five years alone, with video currently accounting for more than two-thirds of this. 

In 1994 Harvard business review wrote an article about the importance to companies of being nimble, agile and able to adapt to new market opportunities more quickly. Twenty seven years later this is still a conversation, yet the world is changing faster than anyone could have predicted last century.