
What does digital transformation mean to you?
Scott Stonham, Market advisor
Mobile network equipment manufacturer, Ericsson, reports that this is only set to increase with 5G, and that the global average data consumption will rise from today’s 10GB per month to 35GB per month in just five years.35GB is equivalent to 11 hours of continuous HD YouTube streaming, or if you watch Netflix on the “auto” quality setting (which uses their clever adaptive bit rate technology to balance data consumption with quality) then that could be up to 35 hours of Netflix binging.Beyond catching up with your favourite shows or sharing a movie with friends, video content has found its way into many other aspects of our lives, including training, meetings, coaching, business operations, security, marketing and more. Yet alongside the video explosion we see other trends such as the continued growth of podcasts and audio social networking like Clubhouse and Twitter Spaces.
November 19, 2020
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