Riviera Circle

The driver's lifestyle network
Riviera Circle

The Challenge

Founded on a passion for cars and lifestyle, startup Riviera Circle's ambition, was to create a new members platform for owners of performance, super series and classic cars to grow an amazing community of like-minded people around the world.

Our Role

ASquared partnered with Riviera Circle to build a new iOS and Android app from conceptual ideas through Discovery to MVP launch. Our UX/UI designers worked closely with the newly created brand, designing user flows and creating high-fidelity clickable prototypes for user testing and for showcasing to key stakeholders and investors.

The Solution

Working collaboratively we narrowed down the features to include in the first version of the minimum viable product. First outlining user goals before articulating these as user stories that enabled our design team to construct user flows for the product. Our development team worked to build the app into reality and now continue to develop version two of the app for launch in Autumn 2021.

Personalised experience

Custom member profiles and selected lifestyle interests help to tailor each member's overall experience and gain access to relevant and exclusive events, offers and news.


Members are assigned to 'Circles' based on their interests and cars they own. This enables members to connect with like-mind people and share their passions with other members of the community.


This new feature provides Riviera Circle members access to social in-app messaging, increasing real-time engagement and connecting members worldwide.