About us
Head of Growth

Sophie Smith

Sophie Smith

This is Sophie (Soph), our Head of Growth. Soph is a marketing and creative strategy leader with a ton of experience across innovative tech, education and highly regulated industries. She’s proactive, technically capable, hands-on and super creative too, plus a little bit enthusiastic, eager and efficient (obviously not impatient…) for good measure.

Soph looks after our growth and marketing strategies, in a cool job that spans our blog, social media and digital channels, our overall brand reputation and also client meetings. You might spot her writing q&a’s one minute, doing a photoshoot the next and then jumping into a pitch straight after. She’s incredibly driven by purpose-led projects, and loves being part of an awesome team that puts impact first and foremost. She’s good at bigging us up when we’re a bit shy or busy too, and actually says her job is a lot easier because the rest of us are all so great!

When Soph’s not at work you’ll find her running around with her toddler, venturing into the countryside or heading out on little adventures across the globe. She’s a wannabe interior designer cross sewing bee champion, with a particular passion for kitchen gadgets, who is also exceptionally good at reciting Julia Donalsdon books by heart. An active multi-tasker, Sophie doesn’t 'do bored'. You’ll often find her trying to do fourteen things at once, probably whilst also doing a spot of yoga.

Decorative illustrated abstract image of a double underline
Core disciplines
a bit more about


What’s your go-to snack?
Nuts and ice tea.

What’s the weirdest app idea you’ve ever had?
I swear I should have patented Deliveroo in about 2005.

Describe your work style in three words.
Effective, innovative and creative.

Favourite quote or personal motto?
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou‍

Meet the rest of the team