Meet Sybbie, a ball of beautiful energy, a vital member of our team and an advocate for user-centric design at ASquared. With a knack for crafting impactful and memorable customer experiences, Sybbie’s expertise in product design is outstanding. Her journey spans over two decades, with a background in interaction design. Since starting in the realm of multimedia and transitioning to a focus on brand and digital for the past 12 years, she has cultivated a unique skill set that seamlessly blends UX and UI design with brand identity.
Sybbie’s role as Senior Product Designer is underpinned by her passion for user centricity and finding ways for products to deliver on business goals. She champions the user’s needs and preferences, ensuring that every design decision resonates with the end user’s experience as well as adding huge value within the business. With Sybbie’s expertise on board, we love witnessing how her designs continue to elevate our clients’ experiences.
With a range of interests that mirror her vibrant personality, from cycling through scenic routes, exploring the depths of the ocean through diving, and embarking on epic hikes, Sybbie loves making the most of what our beautiful planet has to offer. An avid consumer of art too, she seeks inspiration from various creative forms. And when music starts playing, she can’t resist breaking into dance, adding a touch of lively energy into any setting.
What’s your go-to snack?
Flapjacks, jelly babies and Bloks energy chews if I'm desperate!
If you could have invented any technology, what would it have been and why?
An app that detects and alerts me when my closest loved ones are not well physically and mentally.
Describe your work style in three words.
Happy, curious and obsessive.
Favourite quote or personal motto?
You can find sunshine in the smallest corners.
Let's see what we can make together.
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